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Manage Communications

Effective organizational communications are an essential precondition of effective management -- without effective communication, management becomes difficult or impossible. Organizations with more than one level of management suffer from communications problems that can interfere with almost any aspect of the organization, including corrective actions.

Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication. New technology forces constant innovation on the part of communications managers.

 
Proliance Guiding Principles
Leadership: “The essential quality for leadership is not perfection, but credibility.”
Provide “Choice”
Full disclosure in advance—”know the deal”
Voluntary alliance participation (provider and distributor)
Success-sharing revenue formula with provider
Active oversight of providers and distributors (due diligence after-the-fact)
Consistent and predictable delivery
Constantly seek improvement
Assess opportunities objectively and without prejudice
 
       
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