Case Studies

Proliance Case Study #1 : Expanding Service Offerings for Advisors

Situation: A Proliance alliance partners had developed a strong business in marketing financial services to corporate executives using designs involving corporate owned life insurance (COLI). While his practice was successful, recent tax legislation removed many of the tax incentives associates with such plans and the market for this type of design began to shrink. His firm felt a need to find alternative revenue sources rather than concentrate in an area that may be at risk.

Solution: Through consultation with Proliance, they were able to assess his current business model, including his market focus, and work to align his organization with alliance partners that brought expanded expertise to him in the area of employee benefits, corporate retirement plans as well as property and casualty programs.

The ability to leverage the expertise of these other areas, through an alliance model, allowed his firm to continue to focus on their core competencies but create additional service offerings to their current market through a revenue-sharing formula. While their core business continues, the diversification of revenue sources from the alliance partners has increased the firm's revenue by 100% while keeping expenses relatively flat.


Proliance Case Study #2 : Bringing An Affordable Healthcare Solution To Seasonal/Part-time Employees

Situation: A Proliance client became concerned that their part time employees were not participating in the healthcare plan due to their low wages and the costs associated with the group medical plan. The employer could not afford to provide more subsidization of the plan but did want to provide a solution that would provide access to some degree of healthcare for these seasonal employees.

Solution:Through working with a partner company Proliance was able to add two additional items to the current healthcare plan that provided a small cost to the employer and affordable healthcare to the employees. By providing a discount prescription card (Rx) along with access to medical advice through a telemedicine provider, employees were able to not only purchase prescriptions drugs at discounted rates but also obtain prescriptions for diagnosed illness over the phone through a physician consultation service.by 100% while keeping expenses relatively flat.


Proliance Case Study #3 : Provider Grows Distribution through Alliance Model

Situation: An insurance provider maintained a dedicated distribution system of employee-based field representatives who marketed their products to the small business marketplace. While their sales were growing, it was not sufficient enough to sustain their current pricing model.

Solution: Through consultation with Proliance they identified an independent distribution organization that marketed a complimentary product to the same small business market. Proliance facilitated an alliance between the provider and the distribution organization that enabled the provider to double the size of its sales force and also enhanced the product offerings of the distribution organization with the addition of the insurance provider's product. This variable cost model allowed the provider to maintain their product pricing, expand their distribution channels and actually increase profitability due to the elimination of any fixed costs associated with the independent distribution organization.